Short Form Content Production
Short Form Content Production: Staying Top-of-Mind
Short form video, typically 15 to 90 seconds, is essential in today’s fast-paced digital landscape. It delivers a concise message tailored for mobile audiences, driving brand awareness and engagement quickly.
Why Short Form Works
Attention spans are shrinking. Short videos are easy to digest, making them ideal for busy executives and on-the-go consumers. Current metrics show you have 1-3 seconds to capture attention.
Platforms favour it. Algorithms on TikTok, Instagram Reels, and YouTube Shorts prioritise snappy content that captivates quickly. Shorts are performing and a great top of funnel asset.
It sparks curiosity. These clips serve as entry points to your brand by driving traffic towards longer format explainer videos and branded content.
By condensing core messages, and placing the visceral or maximalist eye candy up front you can stop and engage your audience where they are… scrolling.
"A nice content pipeline ensures a healthy revenue stream." - Andrew Maccoll, Executive Producer
Crafting Impactful Short Form
Consider three essential elements:
Hook: Capture interest within the first three seconds.
Value: Deliver a single, clear takeaway or emotion.
Call-to-action: Prompt viewers to visit your site, follow your channel, or continue watching longer content.
A well-crafted short video can plant seeds that grow into deeper customer relationships.
Repurposing Longer Content
To maximise efficiency:
Break down longer videos into multiple shorts, each highlighting a different benefit or story angle.
Use behind-the-scenes snippets or “micro-testimonials” that tease larger success stories.
Grab extra B-roll for quick and visually diverse cut-ins.
A strategic approach keeps your content pipeline fresh without starting from scratch.
